Communications from the university are most effective when the words are consistent in both content and appearance.
These font families were carefully chosen to reflect the university’s brand identity.
Gotham is the university’s primary typeface. It’s a clean, modern sans-serif typeface that works well for display copy, body text, and everything between.
If a serif typeface is needed, Clarendon is preferred.
Georgia is an acceptable serif typeface for body copy in long-form print publications such as magazines or annual reports. It may be used when the primary fonts are unavailable but should not be used for display copy.
Request Fonts A limited number of licenses are available for distribution.
Specialty & Display Typefaces
A display font may be used when you need to create a mood or set the tone of a piece. Typically used for type set larger than 14 points, a display font should only be used for headlines or graphics. It should be used sparingly and tastefully and should never be used as body text. Script fonts should never be used in all caps. Below are three examples of display fonts; you may choose your own. Please note: These fonts (and many others) can be found online and are not included in the brand font package.
Font Stacks for Web and Digital
The following font stacks should be utilized when designing for digital media. They help control the look of your communications even if your user’s computer doesn’t have the primary font installed. These font stacks are included within the website and HTML email templates.
Sans-serif: Helvetica, Arial, Sans-serif
Serif: Georgia, Times, Times New Roman, Serif
Please contact the university’s web team for information on activating Gotham on your site.
Choosing the Correct Typeface
These charts will help you select which font family to use in which situation.
Typefaces in Print
Below are recommendations for choosing typefaces to use when designing for print, listed in order of preference.
|Letters, Memos, Etc.||Newsletters, Posters, Brochures, Etc.|
Typefaces on Screen
Below are recommendations for choosing typefaces when designing for digital media—listed in order of preference.
|Web & HTML E-mail||PowerPoint||Video|