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Typography

Communications from the university are most effective when the words are consistent in both content and appearance.

These font families were carefully chosen to reflect the university’s brand identity.



Primary Typeface

Gotham is the university’s primary typeface. It’s a clean, modern, sans-serif typeface that works well for display copy, body text, and everything between.

Graphic of the Gotham Typeface

Longform Typeface

Georgia is an acceptable serif typeface for body copy in long-form print publications such as magazines or annual reports. It may be used when the primary fonts are unavailable but should not be used for display copy.

Graphic of the Georgia Typeface

 

Request Fonts A limited number of licenses are available for distribution to faculty and staff only. If you are a student and need the fonts, you must have a faculty or staff member request the fonts for you and install them on a university-owned device.



Specialty & Display Typefaces

A display font may be used when you need to create a mood or set the tone of a piece. Typically used for type set larger than 14 points, a display font should only be used for headlines or graphics. It should be used sparingly and tastefully and should never be used as body text. Script fonts should never be used in all caps. Please note: These fonts (and many others) can be found online and are not included in the brand font package.



Font Stacks for Web and Digital

The following font stacks should be utilized when designing for digital media. They help control the look of your communications even if your user’s computer doesn’t have the primary font installed. These font stacks are included within the website and HTML email templates.

Sans serif: Helvetica, Arial, Sans-serif
Serif: Georgia, Times, Times New Roman, Serif

Please contact the university’s communications team for information on activating Gotham on your site.