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Colors

Tennessee Orange should be prominent in all communications from the university. Using our signature color brings a visual consistency to communications.

White and Smokey should always be used to underscore the boldness of Tennessee Orange. Any additional colors should be selected from our accent palette, which supports our primary colors.

Download color palettes on the templates page.



Primary Palette

Though our primary color is Tennessee Orange, the colors white and Smokey can be used to underscore its boldness. See details about using out Tennessee Orange in print and web.


Using Tennessee Orange

Tennessee Orange is a very specific hue, and the guidelines below are our recommendations to best reproduce it. Keep in mind that different printers, paper, materials, and digital screens may render these color recommendations differently than others.

Printing Promotional Items
The official Tennessee Orange is PMS 151. That is the color you should specify with a licensed vendor if you are producing merchandise like T-shirts, pens, lanyards, mugs, etc.

Printing on Paper
Almost all printed university communications use the four-color CMYK process for orange (CMYK 0-50-100-0), which cannot accurately reproduce PMS 151.

However, if a printer requests a Pantone (PMS) color to guarantee a match for a four-color print job, specify PMS 144C. Although typically 144C is used on coated paper, we have found that it also matches our orange more accurately on uncoated paper than does 144U. 

Looking for a large swatch of UT Orange? We have that! Send an email to brand@utk.edu and request a 5″x3″ swatch of Pantone 151. Swatches are only available to faculty and staff of the university.

Painting something UT Orange? Here are our recommendations.

  • Benjamin Moore: Orange Juice
  • Behr: Joyful Orange
  • PPG/Glidden: Jack O’ Lantern
  • Valspar: Fresh Persimmons
  • Sherwin-Williams: Carnival or Navel

Sewing something? Here are our recommendations.

  • Orange: Madeira 1278 and Robinson-Anton 2328
  • White: Madeira 1002
  • Smokey: Madeira 1172

The Color Black

Black is not a color in our palette and should not be used when designing university communications. Fonts and any other elements that may normally be displayed in black should always be Smokey instead.




Accent Colors

Always remember this is Big Orange Country, but sometimes you need some extra color. Remember to lead with orange and use these colors as accents.

UT Torch

Torch

CMYK 0 85 100 0
HEX E65933
RGB 230 89 51
PMS WARM RED

UT Sunsphere

Sunsphere

CMYK 0 20 90 0
HEX FED535
RGB 254 213 53
PMS 123

UT Eureka

Eureka!

CMYK 10 0 75 0
HEX EBEA64
RGB 235 234 100
PMS 386

UT Switchgrass

Switchgrass

CMYK 25 0 80 10
HEX ABC178
RGB 171 193 120
PMS 390

UT Legacy

Legacy

CMYK 65 20 50 10
HEX 579584
RGB 87 149 132
PMS 625

UT Valley

Valley

CMYK 100 50 65 0
HEX 00746F
RGB 0 116 111
PMS 329

 

UT Globe

Globe

CMYK 100 18 10 50
HEX 006C93
RGB 0 108 147
PMS 308

UT River

River

CMYK 70 40 25 10
HEX 517C96
RGB 81 124 150
PMS 646

UT Summitt

Summitt

CMYK 25 0 10 0
HEX B9E1E2
RGB 185 225 226
PMS 304

UT Fountain

Fountain

CMYK 75 15 25 10
HEX 2197A9
RGB 33 151 169
PMS 632

 

UT Regalia

Regalia

CMYK 55 100 25 25
HEX 754A7E
RGB 117 74 126
PMS 519

UT Leconte

Leconte

CMYK 40 100 60 30
HEX 8D2048
RGB 141 32 72
PMS 209

UT Energy

Energy

CMYK 0 90 20 0
HEX EE3E80
RGB 238 62 128
PMS 198

 

UT Limestone

Limestone

CMYK 5 5 10 0
HEX F0EDE3
RGB 240 237 227
PMS 454

UT Rock

Rock

CMYK 0 0 0 40
HEX A7A9AC
RGB 167 169 172
PMS COOL GRAY 7

 

 

UT Buckskin

Buckskin

CMYK 60 70 70 15
HEX 705550
RGB 112 85 80
PMS 476

 

 

 




Special Web Palette

Text Colors

For headlines, we use Smokey. For text we use Smokey X (a darkened version of Smokey that will make your text easier to read). For links we use Globe underlined.

Smokey

For headlines

HEX 58595B
RGB 88 89 91

Smokey X

For paragraph text and smaller only

HEX 333333
RGB 51 51 51

Globe

For text links

HEX 006C93
RGB 0 108 147

Texture Colors

In order to create slight differences in emphasis or to designate sections of a page, a range of grays is available. Your text color should be only Smokey X on these elements.

Gray 1

HEX F6F6F6
RGB 246 246 246

Gray 2

HEX E0E0E0
RGB 224 224 224

Gray 3

HEX CACACA
RGB 202 202 202

Gray 4

HEX B6B6B6
RGB 182 182 182




Colors, Digital Screens, and Accessibility

Per system policy, all UT websites aim to meet WCAG 2.0 AA guidelines for accessibility. This includes a required contrast ratio for text and images of text of at least 4.5:1. This applies to both live text and image text (digital banners, images, or graphics).

Here’s more information as well as a chart of text and color combinations from the brand palette that meet or exceed these accessibility standards.

(Spoiler: Tennessee Orange is tricky!)