Tennessee Orange should be prominent in all communications from the university. Using our signature color brings a visual consistency to communications.
White and Smokey should always be used to underscore the boldness of Tennessee Orange. Any additional colors should be selected from our accent palette, which supports our primary colors.
Download color palettes on the templates page.
Though our primary color is Tennessee Orange, the colors white and Smokey can be used to underscore its boldness.
CMYK 0 50 100 0
RGB 255 130 0
CMYK 0 0 0 0
RGB 255 255 255
CMYK 0 0 0 80
RGB 88 89 91
PMS COOL GRAY 11
Using Tennessee Orange
Tennessee Orange is a very specific hue, and the guidelines below are our recommendations to best reproduce it. Keep in mind that different printers, paper, materials, and digital screens may render these color recommendations differently than others.
Printing Promotional Items
The official Tennessee Orange is PMS 151. That is the color you should specify with a licensed vendor if you are producing merchandise like T-shirts, pens, lanyards, mugs, etc.
Printing on Paper
Almost all printed university communications use the four-color (CMYK) process, which cannot accurately reproduce PMS 151. Instead, you should use the 0-50-100-0 CMYK breakdown for projects printed on paper.
However, if a printer requests a Pantone (PMS) color to guarantee a match for a four-color print job, specify PMS 144C. Although typically 144C is used on coated paper, we have found that it also reproduces our orange more accurately on uncoated paper than does 144U.
Tennessee Orange is best reproduced in digital communications using the following:
RGB: 255 130 0
Tennessee Orange requires special considerations in some digital communications. See the section below about Colors, Digital Screens, and Accessibility.
Looking for a large swatch of UT Orange? We have that! Send an email to email@example.com and request a 5″x3″ swatch of Pantone 151. Swatches are only available to faculty and staff of the university.
Painting something UT Orange? Here are our recommendations.
- Benjamin Moore: Orange Juice
- PPG/Glidden: Jack O’ Lantern
- Valspar: Fresh Persimmons
- Sherwin-Williams: Carnival or Navel
Sewing something? Here are our recommendations.
- Orange: Madeira 1278 and Robinson-Anton 2328
- White: Madeira 1002
- Smokey: Madeira 1172
The Color Black
Black is not a color in our palette and should not be used when designing university communications. Fonts and any other elements that may normally be displayed in black should always be Smokey instead.
Always remember this is Big Orange Country, but sometimes you need some extra color. Remember to lead with orange and use these colors as accents.
CMYK 100 50 65 0
RGB 0 116 111
CMYK 0 85 100 0
RGB 230 89 51
PMS WARM RED
CMYK 100 18 10 50
RGB 0 108 147
CMYK 5 5 10 0
RGB 240 237 227
CMYK 70 40 25 10
RGB 81 124 150
CMYK 40 100 60 30
RGB 141 32 72
CMYK 55 100 25 25
RGB 117 74 126
CMYK 0 20 90 0
RGB 254 213 53
CMYK 0 0 0 40
RGB 167 169 172
PMS COOL GRAY 7
CMYK 65 20 50 10
RGB 87 149 132
CMYK 25 0 10 0
RGB 185 225 226
CMYK 60 70 70 15
RGB 112 85 80
CMYK 0 90 20 0
RGB 238 62 128
CMYK 25 0 80 10
RGB 171 193 120
CMYK 75 15 25 10
RGB 33 151 169
CMYK 10 0 75 0
RGB 235 234 100
Special Web Palette
For headlines, we use Smokey. For text we use Smokey X (a darkened version of Smokey that will make your text easier to read). For links we use Globe underlined.
RGB 88 89 91
For paragraph text and smaller only
RGB 51 51 51
For text links
RGB 0 108 147
In order to create slight differences in emphasis or to designate sections of a page, a range of grays is available. Your text color should be only Smokey X on these elements.
RGB 246 246 246
RGB 224 224 224
RGB 202 202 202
RGB 182 182 182
Each of the colors in our palettes has a series of numbers, or codes, assigned to them. Which code you use depends on the medium you are designing for.
CMYK: Colors for print communications
Almost all print communications today are produced using the four-color (CMYK) process. You should use a color’s CMYK breakdown any time you are creating a print project, whether the job is being sent to a professional printer like University Printing and Mail or being printed on your office inkjet printer.
RGB & HEX: Colors for electronic communications
Communications that appear on the web, including email, or are projected or displayed on a screen use different color codes than print communications. You should use a color’s hexadecimal (HEX) code or RGB breakdown when designing electronic communications.
Pantone (PMS): Colors for specialty printing
Occasionally you may need to have something produced that doesn’t utilize the four-color CMYK process but is printed using spot colors. This process is typically reserved for merchandise. In these cases, you should use a color’s Pantone Matching System (PMS) color.
Colors, Digital Screens, and Accessibility
Per system policy, all UT websites aim to meet WCAG 2.0 AA guidelines for accessibility. This includes a required contrast ratio for text and images of text of at least 4.5:1. This applies to both live text and image text (digital banners, images, or graphics).
(Spoiler: Tennessee Orange is tricky!)