Simply put, our brand is our institution’s reputation. It is how we present ourselves and how we are perceived by others.
Every member of our campus community plays a role in advancing our reputation. Everyone who works in one of our colleges, departments, centers, institutes, or administrative offices is a brand ambassador. By incorporating elements of the brand in your communications you help contribute to our success.
The university’s brand guidelines and standards have been established to ensure we present ourselves consistently to our audiences. Working together, we can strengthen our university now and make it even better for future Volunteers.