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Visual Identity

We look like a family.

Creative work produced by campus communicators should reflect the principles of our brand platform as well as the standards and visual requirements found within this website. Utilizing the resources provided here, communications teams are empowered to produce campaigns, advertisements, tools, and environments that reflect the spirit and values of the University of Tennessee.

Here are a few examples of successful UT branding that reveal our personality, enhance our surroundings, and communicate our unity as Volunteers.