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Photography is a powerful way to communicate our unique brand identity.

The images you choose should be compelling and reflective of the energy and Volunteer spirit that drives the university and all of our activities. Photos with vivid colors and pops of our beloved orange convey life on Rocky Top.

Photos of our campus, students, faculty, and staff should feel authentic and unstaged. Avoid using stock photography and use images with recognizable campus buildings and landmarks. Show real students learning, researching, and enjoying life on campus. Try to capture genuine moments in their natural environments.


Photo and Video Permissions

Is it OK to use likenesses of people in the photos and videos you take around campus in your communications? We’ve created guidance on the best practices for getting photo and video footage permissions to help you answer that question. For a copy of that guidance and a copy of our photo/video release form, please contact us.

Getting Photography

The Office of Communications and Marketing develops and manages an online database of campus photography. Visit the office’s website for more information.