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Photography is a powerful way to communicate our unique brand identity.

The images you choose should be compelling and reflective of the energy and Volunteer spirit that drives the university and all of our activities. Photos with vivid colors and pops of our beloved orange convey life on Rocky Top.

Photos of our campus, students, faculty, and staff should feel authentic and unstaged. Avoid using stock photography and use images with recognizable campus buildings and landmarks. Show real students learning, researching, and enjoying life on campus. Try to capture genuine moments in their natural environments.


Getting Photography

The Office of Communications and Marketing provides photographic services as well as an online database of existing photography. Visit the office’s website for more information.