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This is where it all comes together.

Great organizations know where they are going. We certainly do. To meet their goals, they must also know who they are.

Our brand is who we are. Simply put, it’s our institution’s reputation—how we present ourselves and how we are perceived.

The guidelines and standards within establish a framework for presenting our various pursuits with consistency. They apply to all UT Knoxville colleges, departments, centers, institutes, and non-athletic administrative offices.

Everyone on campus plays a role in advancing our reputation. You can help by incorporating these guidelines into your work. Working together, we will amplify our many voices as one to reinforce and strengthen the university’s brand.


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Our Logo

Our logo is at the front and center of our brand identity. It is our primary identifier and must be present on all communications from the university.

Logos

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Colors
Orange stands front and center in our audiences’ perception of UT, making color a crucial component of our visual communications.

Colors

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Typography
Our communications are most effective when the words are consistent in both content and appearance.

Typography

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Editorial
As important as our words are for telling our stories, it is critical that we get them right.

Editorial

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Websites
University websites are among our most highly visible communications, and it is important that we create a cohesive user experience.

Websites

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E-mail
E-mail is one of the most abundant communications generated by the university. It should look its very best.

E-mail

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Licensing
Trademark licensing protects the university’s name, logos, slogans, insignias, symbols, and mascots.

Licensing

The flagship campus of the University of Tennessee System and partner in the Tennessee Transfer Pathway.