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Orange stands front and center in our audiences’ perception of UT, making color a crucial component of our visual communications.

Our specific shade of orange, Tennessee Orange, should be prominent on all university communications.

Additional colors should be selected from our color palettes to help support and accent Tennessee Orange and to reflect our unique visual identity.

The Color Black

Black is not a color in our palette and should be avoided at all costs when designing university communications. Fonts and any other elements that may normally be displayed in black should always be Smokey instead.