Heading
The Media & Text with CTA pattern is designed to fill the hero area of a high-level landing page, to orient users to what your page is about.
Program overview
Give a brief overview of the program in three to five sentences. One of these sentences should be SEO-driven copy that is 155 characters or less and describes the content on the page (this is known as the “meta description” which is pulled into search engine results).
Include informational snapshots of the program. For example, you might answer questions like, Who is this program a good fit for? How are courses delivered? What real-world skills will students learn?
Suggested word count: 70–150 words.
If the program is available as a minor, provide information specific/relevant to the minor and link to appropriate pages.
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec gravida dui a aliquet egestas. Class aptent taciti sociosqu ad litora torquent per conubia nostra
Why study Aerospace Engineering?
Describe the most compelling reasons for why students should study this program and why they should study it at your college.
Consider using additional headings, what would be H3’s, to break up content into digestible sections that are more user-friendly.
Impressive statistics, program rankings, notable industry partnerships, and details related to the student experience are great topics to discuss here.
Be mindful to continue using related references to this degree (how you typically speak about the program). Aim to have a 1%—2% density of your primary keyword but avoid “keyword stuffing” (overusing your keywords in unnatural ways).
Suggested word count: 70—150 words per paragraph
Suggested number of additional H3’s: Maximum of three
Points of Pride
Big text,
medium text,
and small text can be used in any combo — choose what fits your content best.
Duplicate a column to reuse its text styles
With the List View toolbar open, click the 3 dots beside the column whose styles you want and choose “Duplicate.”
8–10
is the maximum number of characters you should use in the big text field. Try to reserve that for numerals and symbols.
$##
For small text, use no more than 15 to 20 words. Sentence fragments are OK. Link to source data where possible.
Skip the big text field and use just medium text alone
when you don’t have a numeral or your stat is too long for the big text to fit on one line.
What can you do with a BSAE in Aerospace Engineering after graduation?
What could life look like for a graduate with a degree in your program? What are potential job titles and who are potential employers?
Highlight alumni achievements and career paths here.
Suggested word count: 70–200
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec gravida dui a aliquet egestas. Class aptent taciti sociosqu ad litora torquent per conubia nostra
Person Name
Title
Name of College
Stack 2up white
Heading
Stack Cards can be used to set important information apart from the rest of the page and collect links related to a single subject.
Heading
Stack Cards can be used to set important information apart from the rest of the page and collect links related to a single subject.
Complementary minors
What are minors that might pair well with, supplement, or enhance a student’s major? List a maximum of three here and link out to those pages, if appropriate. Acknowledge that there may be additional minors that work as well, and this is just a selection.
Heading
This pattern can be used to set important information apart from the rest of the page and collect links related to a single subject. Works well positioned above a footer.
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec gravida dui a aliquet egestas. Class aptent taciti sociosqu ad litora torquent per conubia nostra