Optional superheading
Layout: Homepage Option One
Optional subheading
Paragraph 25 words or fewer. Use to orient users or unblock any barriers that would keep them from clicking a CTA link.
Heading for a Billboard
A full-width block of text with backgrounds that can be used to break up the layout for a call-to-action, to route users toward another topic, or call attention to an important message. For the heading, use short words and up to 3 lines of text at desktop size.
Heading
The Media & Text with CTA pattern is designed to fill the hero area of a high-level landing page, to orient users to what your page is about.
Heading
The Text with CTA & media pattern is designed to fill the hero area of a high-level landing page, to orient users to what your page is about.
Points of Pride
Big text,
medium text,
and small text can be used in any combo — choose what fits your content best.
Duplicate a column to reuse its text styles
With the List View toolbar open, click the 3 dots beside the column whose styles you want and choose “Duplicate.”
8–10
is the maximum number of characters you should use in the big text field. Try to reserve that for numerals and symbols.
$##
For small text, use no more than 15 to 20 words. Sentence fragments are OK. Link to source data where possible.
Skip the big text field and use just medium text alone
when you don’t have a numeral or your stat is too long for the big text to fit on one line.
