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Using Our Video Elements

University video elements help maintain a level of visual consistency among videos from across campus.

The intro should be placed at the beginning of every video you produce. It should be the first thing your viewers see.

The bug, a slightly transparent icon block, should be a fixture in the lower left corner of your videos.

For videos with interviews, the lower-third should be used to identify interviewees.

Get the elements and follow the instructions below to add them to any and all videos you produce to help properly identify them as coming from the University of Tennessee.


Using the Video Elements

Intro

  1. Visit the Brand Assets website.
  2. Choose which version you want to use (orange or white) and download the desired zipped folder.
  3. Unzip the folder and import the “.mov” file into your editing software.
  4. Place the clip at the start of your timeline.
  5. If you have preroll audio, you can place it over the intro, but remember to delete the intro’s music track.

Lower-Third

  1. Visit the Brand Assets website and download the zipped folder containing the templates.
  2. Unzip the folder and choose which version you want to use (720px or 1080px, depending on your video project).
  3. Import the “.psd” file into your editing software and place it on the layer directly above the video clips in your project at every point you need to identify an interviewee.
  4. Edit the interviewee name and university affiliation using Gotham. A limited number of Gotham font licenses are available upon request. If you do not have access to Gotham, you should use Arial. (see: Typography)

Bug

  1. Visit the Brand Assets website and download the zipped folder containing the files.
  2. Unzip the folder and choose which version you want to use (720px or 1080px, depending on your video project).
  3. Import the “.png” file into your editing software and place it on the top layer in your project.


Outro

Outro files are not available for download. If you wish to place an outro at the end of your video, the recommendation is to place a logo (either the university logo, tagline logo, or unit logo) on a plain white background.

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