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Using Unit Shortcuts

The shortcut quickly communicates the name of a college, department, center, institute, or administrative office and its affiliation with the university.

Due to the informal nature of unit shortcuts, their usage is limited, according to the standards below.


Configurations

Unit shortcuts are available in the below configurations only. They should not be redesigned to appear otherwise and may not be typeset or otherwise recreated.

One Line

The unit shortcut combines the Power T icon block with the name of a campus unit. Depending on the length of the unit name, it may appear on one line or two.logo-sc-1

Two Line

The unit shortcut combines the Power T icon block with the name of a campus unit. Depending on the length of the unit name, it may appear on one line or two.logo-sc-2

With Registration Mark

When producing merchandise, you must work with a licensed vendor and use the version of your unit shortcut that includes the registration mark.logo-sc-2R

Color Variations

Unit shortcuts are available in three color variations. They may not appear in any color other than what is listed below.

Standard (preferred)

Shortcuts should appear in the standard color variation whenever possible.

sc_onwhite

Reversed on Dark

On a dark background, the unit name is white, and the icon block is orange and white.

sc_ondark

Reversed on Orange

On a Tennessee Orange background, the unit name is white, and the icon block is reversed out.

sc_onorange

Use in Print

A logo must be present on all communications from the university. Therefore, a unit shortcut may be used in print communications as long as a logo is also present on the same publication. For example, you may use your unit shortcut on the front of a brochure and a logo on the back.

In such instances, you should use a version of your unit shortcut without the registration mark.

You may choose to use the university logo, the tagline logo, or a unit logo. Some colleges and administrative offices may require that their subunits identify affiliation with their parent organization by using the parent organization’s unit logo. Consult with your logo liaison about this additional requirement.

A unit shortcut and a logo may not be used in the same design space, such as on the same page of a print communication. Therefore, unit shortcuts may not be used on one-sided communications such as posters.

Use on Merchandise

Unit shortcuts may be used on merchandise, such as apparel and promotional items, where space is often limited. Unlike in print, unit shortcuts may appear on merchandise without also including a logo.

When working with a licensed vendor to produce such items, you must use the version of your unit shortcut that includes the registration mark.

One-Color Shortcuts

You may sometimes be limited to a one-color imprint when designing merchandise, due to budget constraints or product limitations. One-color shortcuts may only be reproduced in Tennessee Orange or white on merchandise as follows:

  • Tennessee Orange imprint on a white, gray, silver, or clear background
  • White imprint on an orange background

Individual Elements

The elements of the shortcut may not be separated.

The icon block is approved for standalone use in some digital instances designed by the Office of Communications and Marketing, including the website favicon, social media and mobile app icons, and as part of e-mail and website templates. Otherwise, the icon block may appear only by itself with advance approval from the Office of Communications and Marketing.

The Power T should not be used by itself, separate from the icon block, by anyone except the Athletics Department. In rare and special circumstances, when the Power T icon needs to appear alone, the Office of Communications and Marketing will execute the design in close consultation with Athletics.

Clear Space

Clear space is necessary to provide breathing room around the shortcut. This space, equivalent to at least the height or width of the icon block, must be kept clear of any other design element.

sc-clear


Minimum Size

To ensure legibility, shortcuts must not be reduced beyond the following defined minimum size.

Unit shortcuts should never be printed smaller than 0.25 inches tall. When displayed on screen, they should never appear smaller than 30 pixels tall.

The mimumum size is defined by the height of the icon block. Layout or proportions of files may not be adjusted to meet this minimum size standard.

logo14


Multiple Shortcuts

You may not use more than one unit shortcut, university logo, tagline logo, or unit logo in the same design space, such as on the same page of a print communication. You also may not combine multiple unit names into one shortcut.

If you need to identify more than one university entity equally on a communication, you should use one logo, preferably the tagline logo, and list multiple units as part of the content or within the design.

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