Skip to content

Logo Dos & Don’ts

Below are a few quick tips of what to and not to do when using our logo.



  • Always include either the university logo, the tagline logo, or a unit logo in all university communications.
  • Always use the files created by the Office of Communications and Marketing and provided to your unit’s logo liaison.
  • Whenever possible, use the centered version of a logo in the standard color.
  • Always adhere to the clear space and minimum size standards to ensure legibility.
  • Contact your unit’s logo liaison or the Office of Communications and Marketing if you have any questions about using the logo or need additional guidance.



  • Don’t design a logo yourself. If you need files, your unit’s logo liaison will gladly provide them to you.
  • Don’t alter your logo files. This includes stretching, squeezing, skewing, or otherwise distorting proportions, or adjusting the layout or design.
  • Don’t add anything, like words or images, to your logo.
  • Don’t separate the elements of your logo.
  • Don’t use the icon block or the Power T by itself, like as a letter in a word or phrase.
  • Don’t use more than one logo or unit shortcut in the same design space.

The flagship campus of the University of Tennessee System and partner in the Tennessee Transfer Pathway.

Report an accessibility barrier.Privacy.