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Logo Dos & Don’ts

Below are a few quick tips of what to and not to do when using our logo.



  • Always include either the university logo, the tagline logo, or a unit logo in all university communications.
  • Always use the files created by the Office of Communications and Marketing and provided to your unit’s logo liaison.
  • Whenever possible, use the centered version of a logo in the standard color.
  • Always adhere to the clear space and minimum size standards to ensure legibility.
  • Contact your unit’s logo liaison or the Office of Communications and Marketing if you have any questions about using the logo or need additional guidance.



  • Don’t design a logo yourself. If you need files, your unit’s logo liaison will gladly provide them to you.
  • Don’t alter your logo files. This includes stretching, squeezing, skewing, or otherwise distorting proportions, or adjusting the layout or design.
  • Don’t add anything, like words or images, to your logo.
  • Don’t separate the elements of your logo.
  • Don’t use the icon block or the Power T by itself, like as a letter in a word or phrase.
  • Don’t use more than one logo or unit shortcut in the same design space.