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Unit Logo Shortcuts

The shortcut quickly communicates the name of a college, department, center, institute, or administrative office and its affiliation with the university.

Due to the informal nature of unit shortcuts, their usage is limited, according to the standards below.

Unit Shortcuts

The unit shortcut combines the Power T icon block with the name of a campus unit. Depending on the length of the unit name, it may appear on one line or two. Unit shortcuts are available in three color variations. They may not appear in any color other than what is listed below.


Reversed on Dark

Reversed on Orange

Get Files For files, contact your logo liaison.


Individual Elements

The elements of the shortcut may not be separated.

The icon block is approved for standalone use in some digital instances designed by the Office of Communications and Marketing, including the website favicon, social media and mobile app icons, and as part of email and website templates. Otherwise, the icon block may appear only by itself with advance approval from the Office of Communications and Marketing.

The Power T should not be used by itself, separate from the icon block, by anyone except the Athletics Department. In rare and special circumstances, when the Power T icon needs to appear alone, the Office of Communications and Marketing will execute the design in close consultation with Athletics.

Clear Space

Clear space is necessary to provide breathing room around the shortcut. This space, equivalent to at least the height or width of the icon block, must be kept clear of any other design element.


Minimum Size

To ensure legibility, shortcuts must not be reduced beyond the following defined minimum size.

Unit shortcuts should never be printed smaller than 0.25 inches tall. When displayed on screen, they should never appear smaller than 30 pixels tall.

The minimum size is defined by the height of the icon block. Layout or proportions of files may not be adjusted to meet this minimum size standard.

Use in Print

A logo must be present on all communications from the university. Therefore, a unit shortcut may be used in print communications as long as a logo is also present on the same publication. For example, you may use your unit shortcut on the front of a brochure and a logo on the back.

In such instances, you should use a version of your unit shortcut without the registration mark.

You may choose to use the university logo or a unit logo. Some colleges and administrative offices may require that their subunits identify affiliation with their parent organization by using the parent organization’s unit logo. Consult with your logo liaison about this additional requirement.

A unit shortcut and a logo may not be used in the same design space, such as on the same page of a print communication. Therefore, unit shortcuts may not be used on one-sided communications such as posters.

Multiple Shortcuts

You may not use more than one unit shortcut, university logo, or unit logo in the same design space, such as on the same page of a print communication. You also may not combine multiple unit names into one shortcut.

If you need to identify more than one university entity equally on a communication, you should use one logo, preferably the university logo, and list multiple units as part of the content or within the design.

Dos and Don’ts

Below are a few quick tips of what to and not to do when using your unit shortcut.



  • When using your shortcut, always also include either the university logo or a unit logo.
  • Always use the files created by the Office of Communications and Marketing and provided to your unit’s logo liaison.
  • Use the standard color of your shortcut whenever possible.
  • Always adhere to the clear space and minimum size standards to ensure legibility.
  • When ordering merchandise, use the version of your unit shortcut that includes the registration mark and always use a licensed vendor.
  • Contact your unit’s logo liaison or the Office of Communications and Marketing if you have any questions about using your shortcut or need additional guidance.



  • Don’t design a shortcut yourself. If you need files, your unit’s logo liaison will gladly provide them to you.
  • Don’t alter your unit shortcut. This includes stretching, squeezing, skewing, or otherwise distorting proportions or adjusting the layout or design.
  • Don’t add anything, like words or images, to your shortcut.
  • Don’t use a unit shortcut in a communication without also including the university logo or a unit logo somewhere else.
  • Don’t separate the elements of your unit shortcut.
  • Don’t use the icon block or the Power T by itself, for example as a letter in a word or phrase.
  • Don’t use more than one unit shortcut or logo in the same design space.

Get Files For files, contact your logo liaison.