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Use of the University Logo by Student Organizations

Student organizations may use the university logo on merchandise, according to the standards outlined below.

Student organizations may not use any trademark licensed by the University of Tennessee other than the university logo or an official student organization logo without approval from the Office of Trademark Licensing.

The university logo may be used by registered student organizations on the following items according to the approved merchandise layouts.

  • T-shirts in orange, white, or gray only
  • Polo shirts in orange, white, or gray only
  • Water bottles in orange, white, gray, clear, or silver only

The university logo may not be used by student organizations on print or electronic communications. Student organizations who have a compelling need to use the university logo on anything other than what is outlined above should contact the Office of Communications and Marketing.

According to university fiscal policy, merchandise bearing the university logo may only be ordered from licensed internal campus suppliers. Student organizations may produce any item with any vendor, given they do not include or incorporate trademarks licensed by the University of Tennessee.

Logo Colors

The vendor should use the logo in the standard color whenever possible on merchandise. When printing on a white background, the imprint will be two colors—Tennessee Orange and Smokey. When printing on a light-colored background, the imprint will be three colors—Tennessee Orange, Smokey, and white.

If printing on an orange- or dark-colored background, the vendor should use the appropriate reversed color logo. When printing on an orange background, the imprint will be one color—white. When printing on a dark background, the imprint will be two colors—Tennessee Orange and white.

You may sometimes be limited to a one-color imprint on merchandise. One-color logos may only be reproduced in Tennessee Orange or white on merchandise as follows:

  • Tennessee Orange imprint on a white, gray, silver, or clear background
  • White imprint on an orange background

Art Approval

Before being printed, vendors will submit all product designs to the Office of Communications and Marketing or the Office of Trademark Licensing for review to ensure the university logo is being used correctly. The design of any item that includes the university logo that might reflect poorly on the university will not be approved.

Student organizations that have official logos may work with a licensed internal campus supplier to produce any promotional item bearing their logo, but should not include or incorporate any additional university trademarks.