Choosing from the university’s color palettes brings visual consistency to designs from across campus.
There are a number of colors to choose from and dozens of possible combinations, which can help you build your unit’s own unique identity within the university’s broader brand identity.
Each of the colors below has a series of numbers, or codes, assigned to them. Which code you use depends on the medium you are designing for. See the Using Our Colors page for information about these codes.
Custom color swatches for use in Adobe design programs are available for download.
Primary Palette
Tennessee Orange requires a special set of colors to support it. Primarily, white and Smokey should always be used to underscore its boldness.
Tennessee Orange
CMYK 0 50 100 0
HEX FF8200
RGB 255 130 0
PMS 151
White
CMYK 0 0 0 0
HEX FFFFFF
RGB 255 255 255
PMS N/A
Smokey
CMYK 0 0 0 80
HEX 58595B
RGB 88 89 91
PMS COOL GRAY 11
The Color Black
Black is not a color in our palette and should be avoided at all costs when designing university communications. Fonts and any other elements that may normally be displayed in black should always be Smokey instead.
Secondary Palette
Colors in the secondary palette accent our core colors. When used with the primary palette, they add energy and suggest movement.
The names of our colors point to an aspect of UT’s history or the region we call home.
Valley
CMYK 100 50 65 0
HEX 00746F
RGB 0 116 111
PMS 329
Torch
CMYK 0 85 100 0
HEX E65933
RGB 230 89 51
PMS WARM RED
Globe
CMYK 100 18 10 50
HEX 006C93
RGB 0 108 147
PMS 308
Limestone
CMYK 5 5 10 0
HEX F0EDE3
RGB 240 237 227
PMS 454
River
CMYK 70 40 25 10
HEX 517C96
RGB 81 124 150
PMS 646
Leconte
CMYK 40 100 60 30
HEX 8D2048
RGB 141 32 72
PMS 209
Regalia
CMYK 55 100 25 25
HEX 754A7E
RGB 117 74 126
PMS 519
Sunsphere
CMYK 0 20 90 0
HEX FED535
RGB 254 213 53
PMS 123
Rock
CMYK 0 0 0 40
HEX A7A9AC
RGB 167 169 172
PMS COOL GRAY 7
Legacy
CMYK 65 20 50 10
HEX 579584
RGB 87 149 132
PMS 625
Summitt
CMYK 25 0 10 0
HEX B9E1E2
RGB 185 225 226
PMS 304
Buckskin
CMYK 60 70 70 15
HEX 705550
RGB 112 85 80
PMS 476
Energy
CMYK 0 90 20 0
HEX EE3E80
RGB 238 62 128
PMS 198
Switchgrass
CMYK 25 0 80 10
HEX ABC178
RGB 171 193 120
PMS 390
Fountain
CMYK 75 15 25 10
HEX 2197A9
RGB 33 151 169
PMS 632
Eureka!
CMYK 10 0 75 0
HEX EBEA64
RGB 235 234 100
PMS 386