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Typography

Communications from the university are most effective when the words are consistent in both content and appearance.

The below font families were carefully chosen to reflect the university’s brand identity.

A limited number of licenses are available for distribution. See the Using Our Fonts page for details about how and when to use our typefaces.


Primary Typefaces

Gotham is the university’s primary typeface. It’s a clean, modern sans-serif typeface that works well for display copy, body text, and everything between. For a serif typeface to be used in headlines or display copy, Clarendon is preferred.

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Secondary Typefaces

Georgia is an acceptable serif typeface for body copy in longform print publications, such as magazines or annual reports. It may be used when the primary fonts are unavailable, but should not be used for display copy.

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Specialty & Display Typefaces

If you need to step outside the box or have a specialized need, two other approved typefaces offer some flexibility. Lobster 2 is youthful and energetic and may be used sparingly for display copy. Bickham Script may be used for decorative and formal purposes, such as invitations to special events.

These typefaces should never be used as body text, nor should they ever be used in all caps.

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Font Stacks for Web and Digital

The following font stacks should be utilized when designing for digital media. They help control the look of your communications even if your user’s computer doesn’t have the primary font installed. These font stacks are included within the website and HTML e-mail templates.

Sans-serif: Helvetica, Arial, Sans-serif
Serif: Georgia, Times, Times New Roman, Serif

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Primary Typefaces on the Web

A limited number of licenses for our primary typefaces are available for campus designers to use in print. But what about the web? Gotham is available for use on your website for an additional cost. Please contact the university’s web team for information on activating it on your site. Unfortunately, Clarendon is not available for web use.

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