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Logo Basics

Our logo is at the front and center of our brand identity.

Our logo is our primary identifier, and one must be present on all internal and external communications from the university. Depending on the medium, message, and audience, you may choose to use the university logo, tagline logo, or a unit logo.

In addition to our logos, unit shortcuts allow campus entities to informally communicate their name and affiliation with the university.

Logo files may only be created by the Office of Communications and Marketing. Each college, department, center, and office has a logo liaison who has received official logo and unit shortcut files. If you have any questions about using logos, contact your logo liaison or the communications office.


Logo Elements

The university logo combines two elements: the icon block and the wordmark. Together, these elements uniquely communicate both our tradition of excellence and our position as a dynamic public research university.

logo

1. The Icon Block is a white Power T in a block of Tennessee Orange. No single symbol represents the University of Tennessee like the Power T. Its visibility is undeniable, and its attributes—powerful, competitive, well rounded—are qualities we all strive to achieve.

2. The Wordmark is a letterform version of our official name. Its traditional serif typeface—the same that is etched in campus entryways and used across the UT System—communicates a sense of academic strength and integrity.

Logo Versions

University Logo

The university logo consists of the icon block and the wordmark. It is the foundation of the university’s logo system.

Tagline Logo

The tagline logo is a combination of the university logo and our tagline. This logo version should be used as much as possible to amplify the university’s tagline, which helps communicate who we are, what we do, and how we do it.

Unit Logo

The unit logo is a combination of the university logo and the formal name of a campus unit. This logo version allows an individual college, department, center, institute, or administrative office to identify its affiliation with the university.


Unit Shortcut

In addition to the three logo versions listed above, unit shortcuts allow campus entities to informally communicate their name and affiliation with the university.

Unit Shortcut Logo Example

The unit shortcut combines the Power T icon block with a shortened name of a campus unit. Due to the informal nature of unit shortcuts, their usage is limited, according to these standards.


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